2021 Squarespace ecommerce platform review – themes, pricing, etc.

Squarespace is a website builder company that was launched in the beginning of 2014. To this date the company has received more than $270 million in funding from investors (source).

While Squarespace started as more of a general purpose website builder intended for helping people to create good looking personal websites easily, it has steadily beefed up its commerce offering and these days it offers a full e-commerce platform option. However, the big questions are exactly how good the platform is?  And how well does it do when compared to the the market leader in the e-commerce platform space – Shopify? Keep reading this review and you will find out!

Squarespace ecommerce templates

At the time of writing this Squarespace offers bit fewer than 10 templates / themes intended especially for online stores. That can be considered to be a rather small number when compared to what Shopify offers, as at the moment those who use Shopify can pick from more than 70 different themes when building an online store.

The small number of ecommerce themes offered by Squarespace is also the first indicator of the fact that the company doesn’t necessarily focus all that heavily on ecommerce and instead focuses on how to help people build other types of websites. Additional indicator of that is the fact that there are plenty of themes at Squarespace that are intended for building other types of websites.

The store themes that Squarespace has available are extremely modern and fashionably, and indeed probably work the best when trying to sell products such as clothes or accessories online. In a way they might even look too cool if you are trying to sell, for example, fishing equipment. The themes are also designed in a way that they are better at highlighting couple of products than showcasing a massive amount of different products – this means that they might be better suited for selling expensive items than for selling cheaper, bulk-type products.

The templates are also designed in such a way that they are not all that good for highlighting special discounts and offers. So, if your goal is to compete on price, Squarespace might not be the best e-commerce platform for you.

Maybe the biggest positive thing about the Squarespace themes is the fact that they are free to use and you can quite easily switch the theme you use. At Shopify, for example, only about 10 of the 70 themes are free, and for the rest you have to pay between $140 and $180 per theme – so if you have a tendency to want to switch things up frequently Squarespace might suit your needs better, or at least it quite easily becomes cheaper over the long term.

Squarespace might also be better for you, if you believe that there is a chance that you might change your store into just an information site or a blog at some point in the future – the services that focus solely on e-commerce platforms are not great for that.

Squarespace ecommerce store pricing

Squarespace has two plans intended especially for running an online store. The cheaper plan is called “Basic” and costs $30 per month when paid monthly and $26 per month when paid annually. The more expensive plan is called “Advanced” and costs $46 per month when paid monthly and $40 when paid on an annual basis.

In addition to offering a monetary discount for those paying for a year in advance, Squarespace also offers a free domain name for those opting for the annual billing. The free domain name offer is valid for the first year. Domain names usually cost around $10-$15 per year, so in a way, you can consider it to be around $1/month discount for the first year of using Squarespace.

Please note that in addition to the above mentioned-prices you might also be charged taxes on top of them – this was at least my (not so pleasant) experience when I paid for my Squarespace plan.

Both of the ecommerce plans Squarespace offers are a bit more expensive than Shopify’s popular “Basic plan” – the “Basic plan” at Shopify is $29/month when paid monthly and $26.1/month when paid yearly. Shopify’s other plans for building an online store cost $79 and $299/month when paid on a monthly basis.

Like Shopify, Squarespace also offers new customers a 14-day free trial, during which you can play with the features of the software and try to create your own store.

It is, however good to note that you can’t fully publish your Squarespace-store during the free trial and instead, those who arrive to your store’s domain need to enter a verification code to see your store. In other words, even if you are looking to take advantage of some super-hot trend that you expect to fade away quickly, you will have to buy a subscription – obviously in that case it might be a good idea to opt for paying on a monthly basis.

It is possible to switch your Squarespace plan if you, for example, feel like that instead of the “Advanced”-plan the “Basic”-plan will do just fine for your online store. Shopify also makes it easy to change your plan.

The “Business”-plan – a slightly cheaper way to do ecommerce with Squarespace: In addition to the two proper Squarespace e-commerce plans discussed above, Squarespace’s customers who use a plan called “Business” now also have the option to do e-commerce.

The “Business”-plan costs $26/month paid on a monthly basis and $18/month when paid on an annual basis. It is good to note that the “Business”-plan is in many ways limited when it comes to e-commerce and additionally, when using it Squarespace charges a 3% transaction fee on purchases. The company does not charge a fee when using one of two proper e-commerce plans.

Student discount: If you are a student, Squarespace might be for you an even better choice than it would otherwise be. That is as Squarespace offers a 50% student discount. The student discount is available for students whose school is eligible (a lot of schools are) when choosing an annual plan and only for the first year, i.e. renewals happen on the regular price.

Squarespace store features

All the above-mentioned plans come with the most important features that an online store should have. All of them allow, for example, listing an unlimited number of products in your store and automatically optimize your site for mobile devices (extremely important these days!).

Additionally, regardless of the ecommerce-friendly plan you pick, you can have gift cards for your store. Maybe the most important differences between the plans are that the most expensive plan also has, for example, the option to sell subscriptions and abandoned cart recovery -feature. That latter feature can be quite useful for increasing your revenue.

When comparing the Squarespace ecommerce solution features to the features of Shopify’s plans it can be concluded that they tend to include for the most part the same features. This can be pretty much expected as by now there seems to be a sort of a consensus on what type of features an online store should have in order to have a chance at becoming successful in 2021 and beyond.

Regardless of the plan you choose, there are multiple different currencies in which the prices in your store can be. You can choose for example USD, Euro, the Australian Dollar or the Canadian Dollar.

Is Squarespace easy to use?

This is one of the areas in which Squarespace really shines. I have personally built and launched three different websites with Squarespace, and can attest to the fact that using Squarespace is extremely easy: using it really requires only minimal technical skills and absolutely no knowledge of coding or anything like.

And if you ever run into problems it is good to note that Squarespace offers nice discussion forums with a lot of existing knowledge (it is likely that someone has already asked about your problem) and quite good customer service.

While it is obviously nice that Squarespace is extremely easy to use, it does come with a potential cost: the platform can sometimes be slightly restricting (as you are often utilizing ready-made elements) and you might find out that there are some things that you are simply not able to do when it comes to your store’s design. The social sharing (e.g. like buttons) features could, for example, be a bit easier to customize.

Possible problem: Squarespace and stores in language other than English

If you plan to have your online store available in some other language than English, it is good to be aware of the fact that Squarespace’s ecommerce templates are not available in nearly every language and additionally there are parts of your store that you can’t translate yourself. Meaning for example, that you might be “stuck” with an English language checkout page, even if your store is otherwise in some other language.

In my experience, Shopify is lot more flexible than Squarespace when it comes to translating your store and it also appears to have a wider range of ready-made translations available.

Conclusion: Should you use Squarespace for launching an ecommerce site?

I know that a simple yes or no answer might be preferred to this question, but I don’t think that can be given in the case of Squarespace. As a result of the way the Squarespace’s themes are designed, I think that Squarespace can be a great platform for running a certain type of store, but something like Shopify might be better for running a different kind of store.

And indeed I would recommend Squarespace especially to those online store owners who are looking to sell a relatively small selection of high-end products in which the visual aspects of the products are very important. This means that Squarespace could be great, for example, for selling high-end fashion items or beauty products, luxury home accessories or designer furniture items.

On the other hand, if you are looking to sell things such as electronics, sports or outdoor equipment or a wide variety of supplements I would go with Shopify.

Finally, when choosing between Shopify and Squarespace it is important be aware of the fact that, regardless of what you sell, Shopify likely to be a better choice than Squarespace, if your store is not in English. However, as both of the mentioned e-commerce platforms offer free trials, nothing stops you from trying both of them and then deciding which one you like better.

Using Squarespace with Shopify: If you see merits in using both Squarespace and Shopify for ecommerce, you should be happy to know that it is actually possible to use them together. That is thanks to Shopify’s “Buy Buttons”. See this page for more information about using the Shopify Buy Buttons with Squarespace.

Squarespace and dropshipping ecommerce: While it is possible to do also dropshipping with Squarespace, it is likely not the best platform for that. And if needed, you can find platforms recommended for dropshipping from here.

Common & possible questions related to Squarespace’s ecommerce offering

What ecommerce platform does Squarespace use? As far as I known Squarespace is using its own platform. So it hasn’t, for example, bought a license to offer Shopify’s ecommerce solution.

Does Squarespace charge separately for hosting? No. All of Squarespace’s plans include unlimited hosting.

Which Squarespace template is best for ecommerce? Unfortunately there is no simple answer to this question. Instead, the answer depends, for example, on who your target market is, what type of products you are selling and on how many different kinds of products you are selling.

Does Squarespace have good cheap alternatives? Yes. Out of those, Zyro is in my experience the best Squarespace alternative. You can find my Zyro vs. Squarespace comparison from here and Zyro ecommerce review from this page.

Looking for more information about alternatives to Squarespace’s ecommerce solution? See our list of the best ecommerce platforms of 2021.