Ecwid review 2023 – What is Ecwid and is it legit & good?

Ecwid is a popular ecommerce platform that allows anyone to launch an online store even for free. But is Ecwid good? And can you even trust it? Below we look into these and several other important aspects regarding Ecwid.

Is Ecwid good?

That depends to a very large extent on what you are looking for from an ecommerce platform. That is because Ecwid can be an excellent choice for those who are looking for a cheap or even free way to launch an ecommerce store, but then on the other hand it is not the most advanced ecommerce platform.

Is Ecwid legit and safe?

I believe so. That is as 1) Ecwid was founded already in 2009, 2) the platform has helped to generate almost $5 billion in revenue for its users, 3) the company nowadays has more than 100 employees, 4) the company has impressive partners, such as PayPal (one can presume that these have done background checks on Ecwid) and as 5) the company has received more than $40 million in venture funding.

And speaking from my personal experience, I have not seen any indication that you couldn’t trust Ecwid.

Update / New information, July 2021: Ecwid was recently bought for around $500 million by a company called Lightspeed that is listed on the New York Stock Exchange and, at the time of writing this, has a market valuation of more than $10 billion. Those things are, at least in my opinion, additional reasons to believe that Ecwid is legit & safe.

Is Ecwid easy to use?

If you are new to ecommerce and/or building websites it can take a little bit of time to figure out how to use Ecwid, but once you get the hang of it, it becomes pleasantly easy to use. A big part of what makes Ecwid quite easy to use, is that its admin interface contains clear instructions on how to do different things.

How can Ecwid be used?

There are two main ways to use Ecwid: 1) you can use to it build a brand new ecommerce website or 2) you can use it to add an online store to an existing platform/website. The latter means in practice that, you can embed Ecwid’s features to, for example, a WordPress or a Squarespace -website.

What are the most important differences between the different Ecwid plans?

When comparing the free Ecwid plan and the paid plans, it is easy to conclude that the free plan is quite limited.

And in practice likely the two biggest limitations of the free plan are that it allows you to sell at most 10 different products and that it doesn’t allow you to connect a custom domain name to a store created with Ecwid.

Regarding that second limitation, it is however, good to note that you can use a custom domain name even with the free plan if you are adding Ecwid to an existing website and not creating a new site through Ecwid.

When comparing the paid Venture, Business and Unlimited Eciwd plans, it can be said that the most important things missing from the Venture-plan are discount codes, gift cards and product filters. You can use discount codes and gift cards if you pick the “Business”-plan and the “Unlimited”-plan allows you to also to use product filters.

Which Ecwid plan should I pick?

Given the pricing of Ecwid’s plans, I would say that for most users the best options are the free plan and the Business-plan. And indeed, it might be a good idea to start with the free plan and then upgrade to the Business-plan if you feel that the free plan is too restricting. Pick your plan.

How can Ecwid afford to offer a free plan?

As far as I understand that is basically the result of two things: 1) it costs them close to nothing per user to allow additional users to use the platform (i.e. the marginal cost is tiny) and 2) enough people upgrade from the free plan to a paid plan to offset the small cost of letting others use the platform for free.

Ecwid & gift cards

Like many other ecommerce platforms, Ecwid also makes it possible to sell gift cards. However, that doesn’t seem to be possible when using the free plan, and instead requires purchasing a Venture, Business or the Unlimited plan.

It is also good to be aware of the fact that Ecwid charges a 2% transaction fee of each sold gift car when using the Venture plan and a 1% transaction fee when using the Business plan. Ecwid shouldn’t charge transaction fees of gift card sales when using the Unlimited plan.

Does Ecwid offer good store themes?

In my opinion, Ecwid’s templates look modern and stylish. However, a potential issue is that the templates are very similar to each other and as such it is quite possible that if you don’t like one template, you won’t like any of the templates. Luckily though, all of Ecwid’s store themes are free and you can try them easily.

Small nice things about using Ecwid

  • It doesn’t charge additional transaction fees – exception being selling gift cards when using the Venture or Business plan.
  • You get easy-to-understand visitor/customer reports.
  • You get access to a decent selection of apps for improving your ecommerce store.
  • It is easy to change the admin interface’s language.

Ecwid review summary

Ecwid can be a good choice for running a small ecommerce store and especially so if you don’t want to spend a lot of money on your store. However, if you are looking to build a midsize to huge ecommerce business and have some flexibility in your budget, you might want to look, for example, into Shopify and see if it might fit your needs better.

Is it possible to do dropshipping ecommerce with Ecwid? Yes. You can find more information about it from this page.

Can I somehow find examples of Ecwid stores? Yes. At least at the time of writing this, Ecwid’s website has a section which lists a bunch of online stores that should be using Eciwd for ecommerce. Check out the examples.

Are you unsure about if Ecwid is the correct choice for you? In that case, it might be a good idea to get to know some possible Ecwid alternatives. After that you might have a better idea about if you should pick Ecwid or some other ecommerce platform.